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Monroe Mercantile Company Interior, 1911

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This is a photo from the inside of Monroe Mercantile, the Consolidation Coal Company’s company store in Buxton, Iowa, and it shows a wide variety of merchandise available for purchase in 1911.
Courtesy of State Historical Society of Iowa, 1911

Description

Monroe Mercantile was the Consolidation Coal Company’s company store. It had a wide variety of products and is reported by some to have had fair prices and others to have been higher priced. The original Monroe Mercantile building was destroyed by fire on February 21, 1911. By March 21, 1911, the construction of the new company store was underway, and they held the grand opening of the second building, which also housed Buxton Savings Bank, six months later. The second store was much larger than the first and was organized by department. People could buy many things there: groceries, hats, tailored clothing, carpets, musical instruments, tools, and more. If a desired item was not on hand, the store could order nearly anything from automobiles to the latest fashions. The store even had a full mortuary service. Monroe Mercantile was so busy that they had to organize an ordering system in which people from a certain area of town were allowed to place their orders only on certain days of the month. 

Source-Dependent Question

  • Based on the products in this image, infer how Monroe Mercantile impacted the community of Buxton.